作为在全球有10亿+用户的领英,是外贸人开发客户的重要渠道之一。在领英上,我们可能会碰到不同形式的客户,比如跟你是同一个群的,或者有共同的好友,又或是曾经合作过的客户,针对不同的客户我们采用不同的话术,提高通过率。
基础通用型
"Hi [Name], I help [target group] achieve [result]. Would love to connect and explore synergies."
(Why: 清晰表明价值 + 开放性邀约)
"Hi [Name], noticed we're both working in [industry] - would be great to connect!"
(Why: 行业共性切入,简洁高效)
内容互动型
"Hi [Name], your post about [specific topic] was spot-on! Especially agreed with [detail]."
(Why: 具体赞美证明真实阅读)
"Loved your insights on [topic] in [podcast/article]. May I connect to learn more?"
(Why: 展示深度关注 + 学习姿态)
人脉关联型
"Hi [Name], saw we both know [mutual connection]. Would you be open to connecting?"
(Why: 信任背书降低防备)
"We were both at [event] last week! Enjoyed [speaker/topic]. Connect?"
(Why: 时效性 + 场景共鸣)
业务导向型
"Hi [Name], my team at [company] helps companies like yours solve [pain point]. Perhaps we could exchange ideas?"
(Why: 痛点切入 + 价值暗示)
"Hi [Name], your work on [project] at [company] impressed me. As a fellow [profession], I'd value connecting."
(Why: 精准赞美 + 身份认同)
社群邀请型
"Building a group of [industry] pros sharing [resource type]. You'd be a great addition!"
(Why: 专属感 + 价值吸引)
"Our [industry] mastermind group discusses [topic]. Would you like to join us?"
(Why: 高端社群稀缺性)
学习请教型
"Transitioning into [field] and admire your career path. May I connect for advice?"
(Why: 激发指导欲)
"Your expertise in [skill] is inspiring! Would appreciate connecting as I develop this skill."
(Why: 精准认可 + 成长关联)
合作暗示型
"Hi [Name], our [product] has helped [similar companies] achieve [result]. Perhaps relevant to your work?"
(Why: 成功案例暗示价值)
"We're both serving [target market] clients. Maybe share insights over coffee chat?"
(Why: 客户共性 + 轻量邀约)
校友/组织型
"Fellow [university] alum here! Noticed your work in [industry] - small world!"
(Why: 校友情感牌)
"We both served at [non-profit]. Would love to reconnect here!"
(Why: 组织荣誉感关联)
增值资源型
"Compiling [resource] for [professionals]. You're welcome to access it if we connect!"
(Why: 资源钩子促进通过)
"Have data on [industry trend] that might interest you. Happy to share if connected."
(Why: 稀缺信息吸引力)
高级话术
"Hi [Name], 3 companies in [your industry] just saved 30% costs via [method]. If open to ideas, I'd share how."
(Why: 数据钩子 + 价值前置)
"Your recent move to [new role] caught my eye! As someone who helped [similar role] achieve [result], perhaps we should talk."
(Why: 职业动态追踪 + 价值植入)
来源:网络
 
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